Central Pacific Mortgage Launches IMX Private Label System^sm

Houston, TX, August 25, 2005 - IMX, Inc., a leading provider of technology solutions for the mortgage industry, and Central Pacific Mortgage (CPM), a national mortgage banking firm, announced the launch of IMX Private Label (PL) System^sm to deliver product discovery, net-adjusted pricing information, and online locking for all internal users and branches.

"The PL system allows us to publish virtually our entire program library to all of our branches for a reasonable cost. The system saves our originators time by returning net adjusted, real-time pricing and program matches applicable to the loan scenario they are looking for," stated Ed Fuchs, Executive Vice President, Finance and Secondary Marketing for Central Pacific Mortgage.

"CPM is integrating the Private Label system into daily process for both the origination and distribution side of the business. From the distribution side, the PL system offers us real-time control for publishing our programs with the latest rates and program guideline updates. This helps minimize the possibilities of mistakes or oversights from our originators in the field," said Donna Schuring, Vice President of Products and Pricing for Central Pacific Mortgage. "The PL system gives us the flexibility to pick and choose which programs we want to publish rates for," Schuring added.

"CPM had a thorough process in place for importing loan data in various formats. IMX customized the standard PL version to enhance CPM's current workflows by working with existing processes and databases, while remaining transparent to the end users," stated Ranjit Mavinkurve, Vice President of Technology for IMX, Inc.

About Central Pacific Mortgage

Since 1977, Central Pacific Mortgage has been helping brokers, small mortgage bankers, retail branch and experienced loan officers excel at generating new business. Headquartered in Folsom, Calif., Central Pacific Mortgage originates, closes, funds and sells residential mortgage loans.

Approved by Fannie Mae, Freddie Mac, FHA, VA and numerous conduits, Central Pacific Mortgage funds loans with its own line of credit and sells loans in the secondary market. It funds FHA, VA, conforming and jumbo conventional loans. In addition, Central Pacific Mortgage funds expanded criteria products as well as bond program loans and specialized programs for first-time homebuyers.

For additional information on CPM, call 877-353-1616 or log-on to www.centralpacificmortgage.com.

About IMX, Inc.

IMX, Inc., based in Houston, Texas, is a leading provider of software solutions for the mortgage industry. IMX offers a comprehensive suite of workflow tools that enable mortgage lenders and originators to communicate and conduct business quickly and efficiently, online. All the Company's products deliver real-time, fully-adjusted pricing to any user with browser access.

IMX is dedicated to helping mortgage professionals apply the efficiencies of Internet technology to their already-existing daily business processes. IMX's innovative and patented pricing technology delivers unmatched product discovery for brokers and retail branches, and advanced web-enabled distribution channels for lenders. For more information about IMX, please visit www.imx.com or call (800) 401-4639.


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